Influence ®
The pillars of the SCIENCE OF PERSUASION
and the POWER OF SUGGESTION
get the GIST ---
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Tania Bianchi and Prof. Robert Cialdini |
The unconscious automatic reflexes
revealed by Tania Bianchi
with her sparkling and provocative style,
based on the work of Prof. Robert Cialdini,
the international eminence of behavioural psychology.
Discover the mechanics of communications,
those leverages applied by the most potent strategists in the world...
of immediate use for your freedom
and success in your work and private life.
GIST OF "INFLUENCE"
PROF. ROBERT CIALDINI'S WORK
Cialdini combines evidence from experimental work with the techniques and strategies
he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use
compliance tactics to get us to say "yes."
Cialdini reminds "ordinary" people,
as well as those operating succesfully in the business world,
of the power of persuasion.
He organizes compliance techniques into six categories based on psychological principles that direct human behavior:
- reciprocation
- consistency
- social proof
- liking
- authority and
- scarcity.
Through real-life examples,
this conference/interview will illustrate how easily and frequently the influence process occurs in everyday life.
There will be references from both recent and classic research
and it will be described how to resist unwanted influence attempts.
Have you ever found yourself saying "yes" to a telemarketer or to a child selling candy and then wonder why you have just agreed to subscribe to a magazine that you really aren't interested in or to buy a candy bar that you really don't want?
In this conference/interview not only will you find out what techniques were used to get you to say yes, but you will also learn some worthwhile ways to defend yourself from future requests.
text taken by book description at www.amazon.co.uk
 . CONFERENCES - INTERVIEWS . FOR EVENTS, RADIO AND TV PROGRAMMES TALK SHOWS AND CORPORATE CONVENTIONS with Tania Bianchi CALL . (0039) 051 - 6415447 or write to info@taniabianchi.it |
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